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BFSG & Accessibility
Legally Compliant E-Commerce

Implement the new Barrierefreiheitsstärkungsgesetz (BFSG / EAA) legally. We audit your system for WCAG 2.1 AA criteria, remove accessibility barriers, and protect your rankings.

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Inclusion & SEO

Accessibility is not a feature.

An accessible online shop is now mandatory. Meeting WCAG 2.1 AA criteria not only protects you from expensive warnings (up to €100,000 fine), but also serves as an **SEO booster**. Search engines prefer sites with clear, semantic HTML and structured keyboard navigation. **We make your shop accessible — without design compromises.**
Alexander Ohl Alexander OhlFounder · Pragma-Code
Status Comparison · WCAG 2.1 AA

What changes technically.

We eliminate barriers in the code and ensure that all users can navigate your shop without restrictions.

Compliance comparison
B2C guidelines
Before · Barriers
Keyboard navigationBlocked (Traps)
Color contrastsSuboptimal (< 4.5:1)
ScreenreaderNo alt-texts / labels
SEO signalsWeak Core Web Vitals
Fines riskUp to 100.000 €
After · Compliant
Keyboard navigation100% usable via keyboard
Color contrastsWCAG compliant (> 4.5:1)
ScreenreaderSemantic HTML & ARIA
SEO signalsE-E-A-T & Google-Bonus
Fines riskLegally secure (0%)
Packages · 03

Three steps to BFSG compliance.

From a quick compliance check to comprehensive WCAG optimization.

"The Compliance Check"
Essential
950 €
approx. 1-2 days

Ideal for quick legal protection. We audit your shop, create a deficiency report and formulate the mandatory accessibility declaration.

What's included
Automated Lighthouse/axe audit
Manual keyboard & screenreader check
Detailed audit deficiency report
Mandatory accessibility declaration
Compliant cookie & privacy audit
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Recommended
"The Quick-Fix Audit"
Business
2.900 – 4.500 €
approx. 1-2 weeks

We fix the most common accessibility barriers directly in the code of your existing website or online shop.

What's included
Contrast & color adjustments in CSS
Integration of skip-navigation (keyboard shortcut)
Optimization of image alt-texts
Form labels & error message fixes
Focus indicator & ARIA-attributes setup
Fix issues
"The Accessible Relaunch"
Enterprise
from 7.500 €
4+ weeks

Complete relaunch onto a modern, accessible Astro or Next.js frontend with 100% WCAG 2.1 AA compliance.

What's included
Full WCAG 2.1 AA relaunch
Accessible UI/UX conception
Accessible checkout workflow
Video subtitles & audio descriptions
Continuous monitoring & team training
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Process · Five Steps

5 steps to legal compliance.

We guide you safely through the jungle of WCAG requirements and secure your online business.

01

Accessibility Audit

We audit your shop automatically and manually for 50 WCAG success criteria.

02

Prioritize Issues

We prioritize issues based on warning risk and impact on users.

03

Code Correction

Direct correction of contrasts, keyboard routes, and alt-texts in your code.

04

Compliance Declaration

Creation and integration of the compliant declaration and feedback channel.

05

Continuous Audit

Regular checks to preserve accessibility as new products are added.

FAQ · Frequently Asked

Questions on BFSG Accessibility.

Answers to the most important questions about legal accessibility compliance for online shops.

Who is legally required to implement the Accessibility Strengthening Act (BFSG)?
The BFSG affects almost all B2C businesses offering products or services in electronic commerce. This includes online shops, ticket portals, booking platforms, and websites where contracts can be concluded. Micro-enterprises (fewer than 10 employees and max. €2M annual revenue) are exempt for services, but the obligation still applies to products.
What fines or penalties apply for non-compliance?
Market surveillance authorities can impose fines of up to €100,000 or, in severe cases, order the shutdown of the non-compliant website. Furthermore, businesses face expensive competitor cease-and-desist warnings under competition law.
What is the difference between WCAG, BITV, and BFSG?
The WCAG (Web Content Accessibility Guidelines) are the international technical standard. BITV is the German accessibility regulation for public bodies. The BFSG is the law that translates the European Accessibility Act (EAA) into German national law for the private sector. Technically, they all reference WCAG 2.1 AA.
Will accessibility optimization ruin my website design?
No. Accessibility does not mean a website has to look boring. Most modifications affect invisible code structures (like screen reader labels, logical tab order, and keyboard focus management) and moderate contrast or font adjustments that often refine the UI.
What must be included in a legally compliant accessibility statement?
It must state the degree of compliance with accessibility standards, transparently list known deficiencies, provide a feedback mechanism (email/form) for users to report barriers, and refer to the competent arbitration body.
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BFSG 2025: The Guide to Accessible Online Retail

BFSG 2025: The Guide to Accessible Online Retail

How to implement Germany's Accessibility Strengthening Act, avoid legal penalties, and boost your SEO performance through digital inclusion.

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Free Consultation

Secure your online business!

Let us check together how to make your shop BFSG-compliant and safe from warnings.

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