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Service Area · 04

E-Commerce
Sell online, without limits.

We build conversion-optimised online shops and connect them with marketplaces, ERP and marketing — from Shopify standard to headless WooCommerce with Next.js.

Start shop project or view references

Our approach

Sales engines, not stock shops.

Every decision — from tech stack to checkout flow — is aligned to conversion optimisation. On top, our focus on headless architectures for maximum performance and flexibility. Result: more revenue per visitor and scalable processes.

Alexander OhlFounder · Pragma-Code

Services · 07

Seven specialties.

From classic shops to marketplace expansion — each specialty has its own deep page with process, tech and examples.

Shop Development

Custom online shops with Shopify, WooCommerce or headless — design and tech from one hand.

ShopifyWooCommerceCustom

Shop Relaunch

Strategically rethink your existing shop — UX, speed and SEO with safe migration.

UX AuditMigrationSEO

Headless WooCommerce

WooCommerce backend + Next.js frontend for top Core Web Vitals and agentic-commerce readiness.

Next.jsWPGraphQLVercel

BFSG Accessibility

WCAG 2.1 AA-compliant shops and websites. Avoid fines, gain SEO visibility.

WCAG 2.1EAALighthouse 100

Integrations & Interfaces

Connect ERP, CRM, PIM and marketplaces seamlessly with your shop — real-time sync, no data chaos.

SAPJTLREST/GraphQL

B2B E-Commerce

Corporate-customer portals with custom pricing, roles, OCI/Punchout and deep ERP integration.

OCIERPBulk Pricing

Marketplace Integration

Amazon, eBay, OTTO, Kaufland, Zalando — one shop, all channels, central orders and inventory.

AmazoneBayOTTO

Stack · E-Commerce

Shopify WooCommerce Magento / Adobe Shopware Next.js WPGraphQL Vercel Stripe Klarna PayPal SAP JTL Wawi Amazon Klaviyo Shopify WooCommerce Magento / Adobe Shopware Next.js WPGraphQL Vercel Stripe Klarna PayPal SAP JTL Wawi Amazon Klaviyo Shopify WooCommerce Magento / Adobe Shopware Next.js WPGraphQL Vercel Stripe Klarna PayPal SAP JTL Wawi Amazon Klaviyo Shopify WooCommerce Magento / Adobe Shopware Next.js WPGraphQL Vercel Stripe Klarna PayPal SAP JTL Wawi Amazon Klaviyo

Process · 05 Steps

Our e-commerce growth path.

Structured, transparent and pragmatic — from first strategy call to continuous optimisation after launch.

Strategy

Target audience, positioning and the right tech stack — Shopify, WooCommerce or headless.

Design

Conversion-optimised UI/UX, mobile-first, with sales-psychology foundation.

Build

Shop build incl. all integrations — payment, ERP, marketplaces, tracking.

Migration

Migrate products, customers and orders safely — SEO rankings preserved.

Launch & scale

Go-live with no revenue loss + continuous A/B tests and conversion optimisation.

FAQ · 05

Frequently asked.

Answers to the most important questions on shop platforms, costs and headless — direct, no marketing fluff.

Which shop system is right for me?

Shopify suits D2C brands wanting a fast start. WooCommerce gives maximum flexibility on WordPress. For Enterprise/B2B we recommend Magento or Shopware. Headless with Shopify Hydrogen or WooCommerce + Next.js delivers maximum performance and design freedom.

What does a professional online shop cost?

A Shopify or WooCommerce shop with custom design starts at around €5,000. Complex shops with marketplace integration, B2B features or headless architecture start at €15,000. After a free strategy call you receive a transparent quote.

What is headless commerce?

In headless commerce, the frontend (what customers see) is decoupled from the backend (products, orders, payments). Result: lightning-fast load times, complete design freedom and multi-channel selling (web, app, POS, marketplaces) from a single backend.

How can I improve my conversion rate?

Systematically: faster load times (every second counts), simplified checkout, mobile-first, trust signals (reviews, badges) and A/B testing. Our clients typically see conversion lift of 30–50 % after a structured CRO sprint.

Can I migrate my existing shop to a new system?

Yes — we migrate between all common platforms. Products, customer data, order history and SEO rankings transfer fully. We plan the migration so your shop keeps selling during the move and no traffic is lost.

Latest insights

Expert articles.

Practical deep dives on conversion optimisation, headless commerce and marketplace strategies.

E-Commerce Trends 2026

Social commerce, AI personalisation and headless: the key trends for online retailers.

Headless WooCommerce Guide

How decoupling frontend and backend massively improves Core Web Vitals.

Agentic Commerce Readiness

How to optimise your product catalogue for AI shopping assistants.

Available for new shop projects

Ready for more online revenue?

Let’s talk about your e-commerce project. We’ll show where your shop leaves money on the table — and how to win it back.

Free shop analysis