Specialty · E-Commerce / 01

Shop development
Your online business at the next level.

We build e-commerce platforms that combine design, functionality and performance — whether it’s a B2C lifestyle shop or a B2B portal with complex integrations.

Discuss shop project

Why Pragma-Code

Scalable, secure, conversion-driven.

We don’t ship cookie-cutter solutions. Every shop is as unique as your business. Scalability, security and conversion optimisation are built in from day one — so your shop doesn’t just look good, it sells.

Alexander OhlFounder · Pragma-Code

Services · 06

Six building blocks for your shop.

From custom design to conversion optimisation — all from one hand.

Custom shop design

Unique UX/UI that reflects your brand and guides customers intuitively to checkout. Mobile and desktop optimised.

Plugin development

Extending your shop with custom features — configurators, shipping logic or B2B functions.

Interfaces (API)

Seamless integration with ERP, CRM, PIM or payment providers. Automated data exchange for efficient processes.

Performance optimisation

Reduce load times for better SEO and happy customers — caching, image optimisation, clean code.

Maintenance & security

Regular updates, backups and security checks — your shop stays secure and up-to-date.

Conversion optimisation

A/B testing and user-behaviour analysis. We optimise your checkout for more sales.

Process · 05 steps

The path to your new shop.

Transparent and focused, all the way to launch.

Concept & strategy

Analyse requirements, audience and products. Choose the right shop system.

Design & prototyping

Visual concept and wireframes for the key pages.

Technical build

Frontend coding, backend setup and integration work.

Testing & QA

Thorough tests across devices, browsers and the checkout flow.

Go-live & support

Safe launch and ongoing support after release.

FAQ · 04

Frequently asked about shop development.

What you should know before kicking off.

Which shop system do you recommend for my use case?

We pick tech-agnostically based on fit: Shopify for fast D2C launch, WooCommerce for maximum flexibility, Shopware or Magento for enterprise/B2B, headless with Next.js for top performance.

How long does a typical shop project take?

A Shopify theme with custom design is live in 4–6 weeks. Custom WooCommerce: 8–12 weeks. Headless or B2B with ERP integration: 12–20 weeks, with phased launches.

What does a custom shop cost?

Custom Shopify themes from €5,000, custom WooCommerce from €8,000, headless architectures from €20,000. Maintenance and hosting run separately from €200/month.

What happens after launch?

Optionally we transition into maintenance and optimisation: monthly A/B tests, performance monitoring, security patches and a feature roadmap. You can also take over fully — clean documentation is standard.

Latest insights

Expert articles.

Practical deep dives for shop operators.

E-Commerce Trends 2026

Social commerce, AI personalisation and headless: the key trends for online retailers.

Core Web Vitals: WordPress vs Next.js

Performance comparison: which framework delivers faster load times for your shop?

Scaling for SMBs

How mid-market companies scale their online business profitably.

Available for new shop projects

Start your e-commerce project.

We bring your shop to success — from strategy to continuous optimisation.

Request project

Shop developmentYour online business at the next level.