Setup & Foundation
The starting point: high-performance systems that simply work.
- Web & App: High-end development & PWA
- Tech-SEO: Perfect indexability
- E-Commerce: Conversion-ready shops
IT Audit & IT Check
The security check for your IT systems
Alexander OhlAI automation,
visibility & web
under one roof.
AI agents & workflow automation, visibility on Google & AI search, and high‑performance websites & shops —personally handled, without a middleman.At fixed prices instead of day‑rate poker.
No obligationReply within 24 hoursNo sales pitch
This month
LiveActive client projects3 / 8
Response time (workday)< 8 hours
Uptime monitoring99.98 %
Next available slotWeek 24
Message Alexander directlyWhatsApp · Email · Telegram — personallyFixed-price offerScope upfront, no surprises
Free initial consultationNo obligation, no sales pitch
Personal, no subcontractorsYou work directly with Alexander
Weekly updatesStatus transparent at all times
My Approach · 2-Tier StrategyFoundation first,
Foundation first,
then growth.
I clearly separate foundation and growth to guarantee measurable ROI.
Growth & Optimisation
The long run: continuous scaling and adapting to the market.
- Scaling: Revenue & lead maximisation
- Adaptation: Agile response to trends
- Automation: Boost process efficiency
Why work with meOne point of contact.
One point of contact.
No middleman.
Directly with the expert — not with a junior.
You work directly with the expert — not with a junior who is being trained internally. You get personal attention and fast decision-making, combined with the scalability of a specialised network.
— Alexander Ohl
Direct contact
Always the same point of contact – no ticket queues.
Expert network
The right specialist team from my network for every project.
Transparent processes
Clear communication, fixed timelines and no hidden costs.
Client voices
What my clients say.
Real voices from ongoing projects — verified reviews with real names and company references.
"Pragma-Code created 5 static shop landing pages for ImkerPur directly alongside our JTL shop — with 100/100 PageSpeed, 27 FAQ answers and 0 plugins in the shop system. From strategy to technical implementation, absolutely top-notch. Read the detailed ImkerPur Case Study to see how it was done. Highly recommended!"
01 / multiple client voicesAll references
Service areasFour pillars for
Four pillars for
your digital success.
AI automation, visibility, web & e-commerce — all under one roof, without a middleman.
01
Web Development
High-performance websites & Progressive Web Apps (PWA) that turn visitors into customers.
Learn more 02SEO & Content
Automated visibility and continuous ranking monitoring for maximum reach.
Learn more 03Automation
Efficient workflows that eliminate manual work and make your processes scalable.
Learn more 04E-Commerce
Conversion optimisation and process scaling for online shops and marketplaces.
Learn more02 · Growth Packages
Four packages, one clear focus per package.
Monthly implementation rates over 6–12 months — fair fixed price, no hidden costs.
2 months free with annual billing
A6-month term
Web & TechOperations
from390€ / month
2 months freeinstead of €4,680 / year
Business benefit
Your site stays stable without you having to look.
- Up to 4 h delivery / month
- Monthly security & performance updates (CMS, plugins, SSL)
- Bugfix response within 48 h (business days)
- Monthly status report (Core Web Vitals, uptime)
Not included
Hosting & licence costs · New features or content · Active SEO workB6-month term
SEO & ContentVisibility
from890€ / month
2 months freeinstead of €10,680 / year
Business benefit
Build organic reach without ad spend.
- Up to 8 h delivery / month
- 2 AI-assisted, editorially reviewed articles / month
- GA4 & Search Console monitoring with monthly report
- Quarterly keyword & on-page audit
Not included
Backlink building · Paid ads · TranslationsC6-month term
AutomationEfficiency
from590€ / month
2 months freeinstead of €7,080 / year
Business benefit
Recurring tasks keep running without you.
- Up to 6 h delivery / month
- Monitoring up to 5 active workflows (n8n / Make / Zapier)
- Adjustments when APIs or tools change
- 1 new workflow per quarter (small to medium)
Not included
Tool licences (n8n Cloud, Zapier) · Initial setup · Complex AI modelsD6-month term
E-CommerceRevenue
from690€ / month
2 months freeinstead of €8,280 / year
Business benefit
More revenue from your existing traffic.
- Up to 6 h delivery / month
- Monthly shop health-check (performance, checkout, tracking)
- 1 A/B test or conversion hypothesis per quarter
- Product-feed maintenance (Google Shopping, Meta)
Not included
Shop licences · Ad budget · New themes or shop migrationUnsure which package? The project cost estimator below finds the right one for your situation — or book a 30-min consultation, I'll listen and tell you directly.
Maintenance only? Care-Only from €190/month (3-month term): updates, backups, uptime monitoring. On request.
Maintenance only? Care-Only from €190/month (3-month term): updates, backups, uptime monitoring. On request.
03 · Project Calculator
What does your project cost? Live estimate.
A non-binding orientation in 30 seconds — investment, timeframe and the right monthly package. The estimate updates live as you configure.
Project Cost Estimator30 seconds to orientation
Live calculationStep 01Project type— Required
What kind of project are you planning?
Step 02Additional requirements— Optional
What extras do you need?
Live estimate
Your project — at a glance
Updates in real time as you click
Project typeNot chosen yet
Extras0 selected
Timeframe—
Recommended package—
Investment—
Non-binding orientation based on standard freelancer rates in the DACH region. The final fixed price is agreed in the free initial consultation.
Please pick a project type first.
Step 03 · Personal assessment
Where shall we send your estimate?
You'll see the detailed result right after — plus a personal assessment of your project from Alexander Ohl.
Your non-binding project orientation
Estimated investment
Timeframe
Recommended monthly package
Non-binding orientation — the final fixed price is agreed in the free initial consultation.
Case Study
EsenTrans.de: visible on Google
The Würzburg-based company EsenTrans.de was barely findable on Google. After installing a custom WordPress plugin from Pragma-Code in December 2025, visibility increased significantly — here's the real trajectory from the Google Search Console.
199,404
Impressions on Google
1,853
Clicks from organic search
Ø 5.6
Average Google position
How a project runsFour clear steps
Four clear steps
from kickoff to launch.
T+0 · First contact
Free initial consultation
We discuss your requirements and I show you how I can help.
T+2 days · Quote
Transparent quote
A clear quote with fixed scope, timeline and price — no hidden costs.
T+7 days · Build
Implementation & updates
Agile implementation with regular updates. You always know where the project stands.
Go-live · Support
Launch & support
Go-live and optional long-term support. I remain your point of contact.
Security & Care
Secure website, calm operations
Security hardening, updates, backups and monitoring for your website or shop — run proactively instead of patched reactively. For corporate networks and SOC operations I refer specialised security partners.
More on Website SecurityIT GeneralistFrom IT generalist
From IT generalist
to IT operations
One point of contact, a network of experts. For every project I put together the right specialist team. Professional IT solutions shouldn't be reserved for large enterprises — my focus is on IT solutions and digital strategies for growth-oriented businesses.
IT SolutionsYour request
How can I help?
As an experienced IT generalist I am personally available for advice, questions and quotes — supported by a network of subject-matter experts for every IT topic.
Get in touchService AreasThree pillars —
Three pillars —
one dedicated contact
AI automation, visibility and web & e-commerce — personally handled.
AI & Automation
AI agents and automated workflows that eliminate manual work — from quoting to bookkeeping.
Learn more →OpenClaw AI Agent
Autonomous AI agent for calls, tasks and process automation around the clock.
Learn more →WhatsApp & Telegram AI
AI assistants that answer customer enquiries in messengers, book appointments and pre-qualify orders.
Learn more →SEO & Content
Sustainable visibility on Google — technical SEO, content strategy and measurable rankings instead of ad budget.
Learn more →GEO: Visible in AI Search
So ChatGPT, Perplexity and Google AI Overviews recommend your business — generative engine optimization.
Learn more →Web Development
High-performance websites and PWAs with Core Web Vitals in the green — the foundation for everything else.
Learn more →E-Commerce
Conversion-strong online shops on Shopify or WooCommerce — including marketplace integration and BFSG accessibility.
Learn more →Website Security & Care
Security hardening, updates, backups and monitoring — your web presence stays secure and running.
Learn more →IT Consulting
Vendor-independent advice and implementation of digital projects — with a specialist network for everything beyond the web.
Learn more →What sets me apartFour values —
Four values —
in every project.
Passion
Technology has fascinated me for over 15 years — my clients feel it in every project.
Speed
First response within 24 hours — even for urgent requests.
Quality
Thoughtful architecture and clean code — no quick-and-dirty solutions.
Partnership
Long-term collaboration at eye level — I think with you, not just for you.
Insights & ExpertiseLatest Articles
Latest Articles
from IT Practice.
Practical analyses and step-by-step guides on web development, SEO, and AI automation for SMEs.
🤖 AI & Automation
Automating Bookkeeping
The comprehensive guide: From piles of paper to digital "no-touch" bookkeeping for growing businesses and SMEs.
Read article →💻 Web Dev
Improving Core Web Vitals
WordPress vs. Next.js performance comparison: Which system offers the best foundation for fast loading times and search ranking success?
Read article →🛒 E-Commerce
E-Commerce Trends 2026
The future of digital commerce: Essential trends, headless architectures, and strategies to scale your online shop in the era of Agentic Commerce.
Read article →04 · Free download
32 checks. 15 minutes. Clarity about your website.
The checklist that walks you through performance, SEO and security in a structured self-audit — delivered as a PDF straight to your inbox.
Free
PRAGMA-CODEAudit · 2026
IT & Web Audit Checklist
32 points to check your website in 15 minutes yourself.
HTTPS & Certificate5 pts
Core Web Vitals12 pts
SEO indexability8 pts
GDPR & cookies3 pts
Security headers4 pts
Excerptpragma-code.de
PDF32 checks15 min
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Enter your email — you'll receive the checklist instantly as a PDF.
Performance & load timeCore Web Vitals, LCP, CLS, caching strategy
SEO & visibilityIndexability, meta tags, structured data
Security & GDPRHTTPS, headers, cookies, privacy compliance
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