Specialty · E-Commerce / 02

Online shop relaunch
& optimisation.

A shop relaunch is the lever for more revenue. We optimise your shop for maximum conversion rates, mobile users and top Google rankings — scalable and secure.

Discuss relaunch

Why now

More than just a new design.

A relaunch is not a cosmetic update — it’s the lever to lift load times, mobile conversion and SEO visibility simultaneously. We combine UX, performance and migration so you sell more after the switch, not less.

Alexander OhlFounder · Pragma-Code

Why now · 04 signals

When a relaunch makes sense.

Four clear indicators that your shop needs an upgrade.

Outdated design & UX

Customers buy where they feel comfortable. A modern design builds trust and raises basket value.

High cart abandonment

Complicated checkouts cost revenue. We optimise the purchase flow for maximum completion.

Slow load times

Amazon showed it: 100 ms latency costs 1 % revenue. We make your shop blazing fast.

Lacking mobile optimisation

Most purchases happen on smartphones today. We build mobile-first for higher conversions.

Tech focus · 03

E-commerce technologies.

The best tools for your online business — picked pragmatically by fit.

Shopify & Plus

The world’s leading commerce platform — scalable, secure, low-maintenance.

WooCommerce

Maximum flexibility for WordPress users. Ideal for custom adjustments.

Headless commerce

Custom frontends (Next.js) for ultimate performance and unique customer journeys.

Process · 05 steps

Our relaunch process.

Five steps to a high-revenue online shop.

Strategy & audit

Audit weaknesses, audience and products. Data-driven foundation for success.

UX/UI design

Sales-psychology design that turns visitors into buyers.

Technical build

Migration to modern systems — clean code, fast load times.

Data migration & SEO

Safe transfer of products, customers and orders. SEO rankings preserved via 301 redirects.

Launch & growth

Go-live with no revenue loss. Monitoring and conversion optimisation after.

FAQ · 04

Frequently asked about shop relaunch.

What shop operators commonly ask before a relaunch.

How long does a shop relaunch take?

Depending on system and complexity, 6 to 16 weeks — for large headless migrations longer, then in phases with interim releases.

What happens to my customer data?

We migrate all customers, orders and product data securely and GDPR-compliantly into the new system.

Will I lose my Google rankings?

No. With a clean SEO migration plan and 301 redirects we protect your visibility — typically with traffic recovery within 4–8 weeks after launch.

Can I keep selling during the relaunch?

Yes. The new shop is built in a staging environment. The switch happens with almost no downtime — usually outside business hours in under 30 minutes.

Latest insights

Expert articles.

Background reading on relaunch, performance and conversion.

E-Commerce Trends 2026

Social commerce, AI personalisation and headless: trends for online retailers.

Core Web Vitals: WordPress vs Next.js

Performance comparison: which framework delivers faster load times?

Scaling for SMBs

How mid-market companies scale their online business profitably.

Available for new relaunch projects

Ready for more revenue?

Let’s lift your shop to the next level — with a data-driven relaunch plan.

Request relaunch check

Online shop relaunch& optimisation.