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Local SEO audit
analysis & action plan

We check why your business does not show up where it should for searches in your region: Google Business Profile, listings, reviews, location pages and local rankings. You get a prioritised action list — implement it yourself or with us.

Request local SEO audit

// LOCAL MAP

Location · radius · visibility

Our approach

Measure first, then optimise.

Local SEO is more than a Google listing. Before anything is changed comes an analysis of your business profile, directory listings, reviews, location pages and the actual rankings per location. Only that shows which measure brings you closer to the local map block (“Local Pack”) — and which just creates work.

Alexander OhlFounder · Pragma-Code

Reference · Trades

From logo to site fence: a trades business becomes a brand.

Fliesen IKT got one coherent presence — logo, site signage, workwear, Google Business Profile and website from a single source.

Read the full case study

360° brand identity

5.0 stars Google rating

Bathroom renos focus

Rating publicly visible in the client’s Google Business Profile.

Audit scope · 06

What the local SEO audit checks.

Six areas that decide local visibility.

Google Business Profile

Categories, attributes, services, opening hours, photos, posts and Q&A — complete, correctly chosen and current?

Listings & NAP data

Do name, address and phone number match across directories, map services and your website?

Reviews

Volume, recency and replies compared with nearby competitors — and how new reviews from real customers come about.

Location pages & schema

Does every location or service area have its own page with distinct content and structured data?

Local rankings

Where you appear in the map block and organic results — measured per search term and location, not estimated.

Local competition

Who is ahead of you in the Local Pack, and what do those profiles do differently?

After the audit

What can be automated in local SEO.

Recurring upkeep does not have to be manual. We set up these workflows on request — with your approval wherever public text is involved.

Review requests

After a completed job, the customer automatically receives a request for a review — real customers only, no pre-filtering and no bought reviews.

Alerts & reply drafts

New reviews reach you immediately, optionally with a reply draft that you review and approve.

Ranking monitoring per location

Regular measurement of local positions with a report, so changes are noticed before enquiries dry up.

Data consistency checks

Checks whether opening hours, address and phone number in the profile and on the website still match.

Process · 05 Steps

How the local SEO audit works.

From status quo to a prioritised action list.

Kick-off

Locations, service areas, key services and the competitors you see yourself.

Status quo

Capture business profile, listings, reviews and location pages.

Ranking measurement

Positions in the map block and organic results per term and location.

Comparison & prioritisation

Gap to the profiles ahead of you, findings sorted by impact and effort.

Handover

Action list with a call. Implementation and automation on request at a separate fixed price.

FAQ · Frequently asked

Questions on the local SEO audit.

What usually needs clarifying before a local SEO audit.

What does a local SEO audit check?

Everything that decides whether you appear for searches with a local component: your Google Business Profile, listings in directories and map services, your reviews, the location pages on your website including structured data, and your actual positions in the map block and organic results — measured per search term and per location. Plus a comparison with the profiles ranking ahead of you.

How much does a local SEO audit cost?

Mainly on the number of locations and search terms. You receive a written fixed price before we start. For a first indication of whether your website has technical problems at all, there is the free website check. Implementing the measures is not part of the audit and is quoted separately at a fixed price.

Who is a local SEO audit worthwhile for?

For businesses whose customers come from a particular region: trades, medical practices, law firms, retailers with a shop and service providers with a fixed service area — including those who visit customers rather than receive them. It is especially worthwhile when competitors appear in the map block and you do not, or when several locations perform very differently.

How does this differ from the technical SEO audit?

The technical SEO audit examines the website itself: crawling, indexing, load times, schema. The local SEO audit additionally looks at everything outside the website that matters for local searches — business profile, listings, reviews — and measures rankings per location. If your website has fundamental technical problems, we flag that in the audit and say whether the technical audit should come first.

Can local SEO be automated?

Partly. Recurring workflows can be automated: review requests after completed jobs, alerts about new reviews with a reply draft, ranking monitoring per location and checking that opening hours and contact details still match. What should not be automated: public replies without approval, and bought or pre-filtered reviews. This is built with tools such as n8n.

Do you need to be on site?

No. Pragma Code works remotely. Rankings can be measured per location without being there, and manager access is enough for the business profile. Photos of premises, team or work come from you — you know them better than any agency anyway.

Related Insights

Where do you stand in your region?

We measure your local visibility per location and deliver a prioritised action list — at a fixed price you know up front.

Request local SEO audit

Local SEO audit
analysis & action plan

Measure first, then optimise.

From logo to site fence: a trades business becomes a brand.