Fliesen IKT is the specialized tiler for wall, floor, and XXL tiles in Bersenbrück, Holdorf, and the Osnabrück/Vechta region. Over the years, Pragma-Code developed the complete brand identity: logo, business cards, site signs, banners, workwear, Google Business profile, and web presence.
Logo · Sign · Print · Web
Outstanding craftsmanship speaks for itself — but without a unified brand presence, distant impact gets lost. Fliesen IKT specializes in demanding bathroom renovations, mosaic work, and large-format XXL tile laying.
The objective was a complete 360° brand presentation: Every construction site becomes self-advertising through weatherproof outdoor posters and fence banners. Simultaneously, the company needed a digital point of contact for smartphones to convert leads into inquiries without friction.
From large-format printing on site fences to map integration on smartphones — all building blocks integrate seamlessly.
From initial logo design to web presence: A well-thought-out mix of analog outdoor advertising and digital reachability.
Design of the geometric tile logo in vibrant yellow. High brand recognition on vehicles, clothing, and construction sites.
Weatherproof outdoor banners (2m×1m+) and site signs with high-res bathroom photos, service list, and large WhatsApp QR code.
Premium business cards with scan-to-chat QR code as well as matching workwear for a professional presentation on-site.
Standalone Astro site on fliesen-ikt.de instead of a page-builder profile: call and WhatsApp integration, reference gallery with lightbox, click-to-load map. No cookies, no external fonts, no consent banner.
Setup and optimization of the Google Maps profile for regional visibility in Bersenbrück, Holdorf, Vechta, and Osnabrück (5.0 stars).
Bridging physical outdoor advertising with digital chat: Passersby scan the QR code on the fence and land directly in WhatsApp chat.
In August 2026 the web presence moved to its own domain — rebuilt technically, updated legally, and measurably faster.
The site lived on a Taplink profile under a third-party address. Today it runs as a static Astro site on fliesen-ikt.de — with valid HTTPS the domain never had before, and without recurring page-builder subscription fees.
Fonts are self-hosted and map tiles only load after an explicit click. With no cookies and nothing stored on the device, consent requirements do not apply — visitors land on the content instead of a permission dialog.
Measured on mobile: accessibility, best practices and SEO at 100 each, performance at 99, largest contentful paint at 1.8 seconds — well inside Google’s 2.5-second threshold. Reference photos ship as correctly sized WebP instead of one oversized file — cutting image payload from roughly 2 MB to under 200 KB.
The imprint and privacy policy still cited the German TMG, repealed in May 2024, and the old broadcasting treaty. Both were updated to the current DDG and Media State Treaty, with all details verified with the owner.
Every project comes with its unique challenges. These 4 points shaped the development:
A fence banner is viewed from several meters away or while driving past in a car. The WhatsApp QR code on the 2-meter banner had to be precisely sized and contrasted so that smartphones capture it instantly, even in bright sunlight from 2 to 3 meters distance.
Setting up the Google My Business profile, gathering verified customer reviews, and optimizing local search visibility for Bersenbrück, Holdorf, and surrounding areas — ensuring new clients recognize the trusted craft quality instantly.
The bright brand yellow (#FFE359) looks vibrant on RGB screens but can appear dull on rough mesh fabric in CMYK print. Dedicated CMYK color profiles and contrast outlines were prepared for large-format printing to preserve maximum impact on-site.
Whether on business cards, site signs, or the web presence: Prospective clients can chat with or call the master craftsman via WhatsApp with a single click or scan, without filling out complicated forms.
Strong regional brand awareness and authentic 5-star reviews from Google Business Profile.
"Pragma-Code completely built our brand presence — from logo to site signs, fence banners, and Google Business profile. This case study shows how we became a strong regional brand. A perfect package overall!"
— Tobias Iktisliamow, Inhaber Fliesen IKT (Bersenbrück)
By aligning Google Maps, consistent contact details, and local linking, Fliesen IKT achieves high visibility for targeted terms such as "XXL tiles Bersenbrück", "tiler Holdorf", and "bathroom renovation Osnabrück".
Whether fence banners, vehicle lettering, business cards, or web presence — we create your complete brand presence from a single source.
Pragma-Code Support (AI)• Online
