HomeSEO & ContentTechnical SEO Audit
Specialty · SEO & Content / 04

Technical SEO
the foundation

We analyse crawling, indexing, Core Web Vitals and schema markup — and deliver concrete implementation recommendations, not a 200-page PDF.

Our approach

Audits someone actually implements.

We don’t deliver 200-page PDFs nobody reads. Instead a prioritised action list with concrete code snippets, effort estimates and ROI ratings. Your team knows exactly what to tackle first.
Alexander OhlAlexander OhlFounder · Pragma-Code
Audit services

What we check.

Six dimensions of technical SEO — systematically and with tools.

Crawling & indexing

Robots.txt, sitemap, canonical tags, noindex/nofollow audit.

Core Web Vitals

LCP, INP, CLS per template — with concrete optimisation suggestions.

Schema markup

Completeness and correctness of structured data.

Security & HTTPS

Certificates, mixed content, HSTS and security headers.

Site architecture

URL structure, internal linking and crawl depth.

Internationalisation

Hreflang, geographic targeting signals and language versions.

Process · 05 Steps

Our audit process.

From crawl data to prioritised roadmap — in 1–2 weeks.

01

Initial scan

We crawl your site with Screaming Frog and Ahrefs.

02

Data analysis

Combining Search Console, Analytics and server logs.

03

Manual deep check

Templates, schema, JS rendering and mobile UX in detail.

04

Prioritisation

Sorting findings by ROI potential and implementation effort.

05

Handover call

60-minute walkthrough with your tech team plus documentation.

FAQ · Frequently asked

Questions on the technical audit.

What almost always needs clarifying before an engagement.

You offer several audits — what is the difference?
Three tiers with different purposes. The free website check is a quick first assessment delivered within 24 hours — good for finding out whether something is wrong at all. The deep-dive analysis from €490 goes broad: full crawl, competitive benchmark against two or three rivals, keyword and content gaps, 90-day roadmap. The technical audit on this page goes deep instead: six technical dimensions, manual review of templates, JS rendering and schema, server logs — and actionable instructions at the end rather than a list of topics.
What exactly do we get at the end?
An action list sorted by impact and effort — not a 200-page PDF. Each item comes with the exact location, the proposed fix including a code snippet where that makes sense, and an estimate of what implementing it costs. Plus a one-hour handover call with your technical team. The benchmark is simple: your developers should be able to start afterwards without asking questions.
Is this worthwhile for small and medium businesses?
It depends on the situation, and we tell you beforehand. A technical audit makes sense when you have lost visibility without knowing why, when rankings collapsed after a relaunch, or when pages are not indexed despite good content. It makes little sense for a small, technically unremarkable site whose real problem is missing content — then we would be selling you the wrong service. The free check is enough to tell the difference.
How long does the audit take?
One to two weeks. The crawl itself is done in a day; the time goes into manual review and prioritisation. What usually delays things is missing access — without Search Console, Analytics and ideally server logs, exactly the data is missing that shows which errors actually cost traffic and which merely look bad on paper.
What access do you need from us?
Read access to Google Search Console and your analytics, plus — if possible — server logs from recent weeks. We need neither write permissions nor CMS access for the audit. Where access is unavailable we work with what is measurable from the outside; but the ability to say which pages actually get crawled drops noticeably.
Do you also implement the findings?
On request yes, but it is not part of the audit. Many clients have the list worked through by their own team or their existing agency — that is what it is written for. If we implement, it is quoted separately so the recommendations are not open to the suspicion of writing their own follow-up work. For ongoing support there are the monthly delivery plans from €390.
Which tools do you use — and would a free tool not do?
We work with Screaming Frog, Ahrefs, Search Console and Lighthouse, among others. Free tools do produce usable findings — their problem is not measurement but weighting: they report hundreds of issues as equals, without knowing which templates carry revenue and which errors are inconsequential. That judgement is the work you are paying for here, not the scan.
Audit from €1,500

Ready for the tech check?

We analyse your site and deliver a concrete, prioritised roadmap.

Alexander Ohl

Alexander Ohl

Pragma-Code Support (AI)• Online

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